I had no idea plush was going to be such a big part of my life, but I guess that’s what happens when you just follow the path that brings you the most delight.

I’m a Valley girl (Van Nuys, baby) and born to Thai and Filipino parents. I picked up sewing after countless hours of watching my dad create gorgeous gowns for clients. But instead of using a threaded needle to create the wedding gown of someone’s dreams, I decided to make plush—the kind that you make memories with.

After 10+ years of designing plush toys for big corporations and running my own plush business (Janie XY), I wanted to spend the next phase of my life getting back to the roots of why I got into this in the first place:

• Sharing my joy with others

• Making products in Los Angeles (just like me!)

as well as exploring a couple newer things:

• Making thoughtful products that connect people

• Exploring my experience of being a First-Generation American

• Pushing the boundaries of design and construction of soft sculpture and plush

• and one day (soon) becoming comfortable labeling myself as an artist

Thus, STFD (stuff that feeds delight) was born. In this little happy corner of the internet, be exploring all the things that bring me joy and I hope they bring you some too!

-Jane